This strategy involves acquiring properties that are underperforming or have unrealized potential, with the intent of increasing their value through targeted improvements and strategic management. A typical example includes purchasing an apartment building with outdated amenities, renovating the units, upgrading common areas, and subsequently raising rents to reflect the enhanced living experience.
This approach to real estate ownership offers the potential for higher returns compared to passively investing in stabilized assets. The ability to actively influence a property’s performance, coupled with market appreciation, can result in significant profit. Historically, opportunities of this type have emerged during economic downturns or periods of market transition, allowing astute investors to capitalize on inefficiencies and unlock hidden value.